Branding is not just logo

Of course there is always a "nephew (student?) that can make the logo in MS Paint". But can you afford to leave your company's image in the hands of an untrained relative just because it's "cheaper"? In the long run, you will lose more money from unconvinced customers.

You should also know that "brand" is a lot more than "logo" - contact me and I'll explain more.

How do you use it?

The brand is what you make of it, the way you apply it, the way you advertise it. You don't really have to have a “clever” name, a sophisticated logo or “powerful” colours (read “bright red”). Backed up with good products / services, any word can become a strong brand. Maybe not at the same level as the “stars” on the global market, but locally – where you actually sell it – it can become a very good name.

No guarantees

If I design your logo or build your brand, don't expect it to make it big now, next month or next week. As I said, it's what you make of it. I can only draw some lines, apply some typography and add colours – how you back that up depends only on you.